Full-stack startup Crown Digital began with the goal of delivering a contactless coffee experience gourmet experience to the world’s growing community of grab-and-go commuters. Its creation, ELLA, the one of world’s first successful robot barista, humanised technology and demonstrated the potential of robotics and AI to re-invent the commuter lifestyle experience and re-energize urban retail. As ELLA deploys across major Asian transit hubs and retail locations, Crown Digital brings its expertise and insights to find new ways to create social value through robotics. The company strives to re-imagine and re-invent consumer-facing robotics to become the leading inventor, operator, and distributor of future-ready solutions.